Towards A Contextual Turn in Visitor Studies: Evaluating Visitor Segmentation and Identity-Related Motivations
نویسندگان
چکیده
منابع مشابه
Contextual approaches to visitor studies research : Evaluating audience segmentation and identity - related motivations
This paper assesses the use of audience segmentation in visitor studies research through an analysis of its application in the identity model of museum visiting proposed by Falk (2007, 2009). As an example of audience segmentation within visitor studies, we critically examine this model‟s application in a specific case at US zoos to elaborate some of its limitations. We argue that conventional ...
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ژورنال
عنوان ژورنال: Visitor Studies
سال: 2011
ISSN: 1064-5578,1934-7715
DOI: 10.1080/10645578.2011.608001